The problem wasn't the technology. The problem was the execution.
Strøm AI was not born in a boardroom — it was built on a lifelong partnership. Co-founders Sayid Habib and Mikàl Al Hinai grew up together: two kids with roots in both Norway and Ireland, fascinated by different sides of the same coin. While Mikàl quietly dismantled and rebuilt software architectures, Sayid was studying how people buy, negotiate, and scale.
They took different paths to the top of their fields. Mikàl went deep into software engineering, building complex, zero-latency infrastructures. Sayid moved into high-level commercial strategy. As Chief Marketing Officer at Aldar Properties, he saw firsthand how missed enquiries and slow response times killed high-value deals.
"He knew the market, the pain, and the strategy to fix it. But he needed the engine. He called his oldest friend."
Later, working within Apple's AI/ML ecosystem, Sayid specialised in evaluating how artificial intelligence communicates across global markets — mastering the linguistic nuance and cultural precision required for the Norwegian and English sectors.
The insight was simple: local businesses — premium salons, bustling restaurants, and high-end clinics — were bleeding revenue for exactly the same reason enterprise real estate firms did: the Speed-to-Lead gap. Owners were too busy running their floors to answer Instagram DMs at 8pm.
Mikàl architected the solution: Strella. Not a generic chatbot — a flawless, 24/7 digital team member. Today, operating out of Dublin with deep roots across Ireland and Norway, Sayid drives commercial growth and market deployment, while Mikàl owns the technical infrastructure.
Together, they don't just sell software. They sell time, reclaimed revenue, and digital hospitality.
